As all good things come to an end, so did this year’s “Scratch & Win” promotion of Burger King (BK Fiji) which culminated with the major draw at their Lautoka restaurant on Wednesday, October 16.
Burger King which remains as the fastest growing quick service restaurant (QSR) in the world had launched such a major promotion with the support of numerous leading local business houses for the month of September with many lucrative prizes up for grabs including a chance for all customers who purchased a “Large Meal’ during the promotion month an opportunity to also win small consolation prizes instantly apart from going into the major draw.
Those customers who missed out on instant in-store prizes while those who did win were all given the opportunity to enter the major draw by placing their scratch cards into the entry bin.
And Burger King Lautoka outlet was a hive of activity on Wednesday (October 16) as representatives of the joint promotion partners together with customers, management and staff united to carry out the major draw which received a record number of entries.
The entire event was broadcast live on the BK Fiji Facebook page and boasted over 11,000 views on the first day. Here is the link to the video: – https://fb.watch/vfewfhmGo4/
Burger King Manager Fiji Kavinesh Reddy says the response to this year’s Scratch & Win promotion has been significantly more positive compared to previous years.
“The positive response to our recent Scratch & Win promotion which we normally execute in September every year demonstrates the success of our strategy to engage customers and strengthen our brand loyalty,” Mr Reddy said.
“The enticing prizes, including instant wins and major draws, generated significant excitement and increased participation.
“We are pleased with the results and look forward to continuing to provide memorable experiences for our customers.
“To all the winners, congratulations on your incredible win! Thank you for being a valued customer and for participating in this exciting promotion.
“We hope you continue to enjoy the Burger King experience, and we look forward to celebrating this exciting moment.
“We would also like to thank all participating customers for being part of this year’s Scratch & Win promotion.
“Your participation has helped us achieve our mission of providing the best possible customer experience. We appreciate your continued support and look forward to serving you better in future.
“A very big thanks to the following business houses who partnered up with BK Fiji to make this promotion a successful one:- South Sea Cruises, Heli-Tours Fiji, Asco Motors, Total Energies, Motibhai Group, Prouds, Fiji Airways, Digicel, Crowne Plaza Fiji Nadi Bay Resort & Spa and Fiji Rugby.”
Meanwhile, the BK Fiji marketing team is now in the process of contacting all the lucky winners to arrange the handing over of their respective prizes.