Everything that the Prouds chain of fine retail stores offers, spells class.

Operated by Stinson Pearce Pte Limited, a subsidiary of Motibhai Group. Prouds Stores have been associated with high end watch brands such as Rolex, Longines, Tissot and Seiko. The Chain also features home entertainment behemoths, Sony, Chiq; white goods makers Bosch and Beko; household appliances brands Russell Hobbs and Kenwood; Health & Wellness Products from Beurer. Additionally, Prouds boasts French luxury perfume brands Chanel, Dior, Lancôme, and personalized jewellery giants, Pandora and Nirvana.

Prouds is the exclusive retailer of iconic Fiji made brands like Pure Fiji and J Hunter Pearls. It offers variety of products such as chutneys, spices, pickles, from the Foundation for Rural Integrated Enterprises and Development (FRIEND).

With its association with numerous world-renowned and local brands, PROUDS has extended its retail footprint beyond Fiji. In July 2015, PROUDS DUTY FREE opened at Jacksons International Airport in Port Moresby, Papua New Guinea followed by three domestic retail outlets in Port Moresby.