Nirvana is a range of exquisitely crafted diamond jewellery launched in India in 2002. Having won the “Best Diamond Jewellery Brand” in India twice, it has become the number 1 branded jewellery brand in India today. Nirvana offers a wide range of products, set in modern and beautiful designs. Each guaranteed to catch the eye. These include rings, earrings, pendants, pendant sets, bangles, bracelets and necklaces, all set in 9 k and 18k yellow and white gold.

Nirvana was launched with a view to the new age customer who buys jewellery as a fashion statement, rather than just a mere valuable. Nirvana has carved a niche for itself. In a short span, it has come to be known as one of the leading diamond jewellery brands in India. This has been a quick climb to the customers’ top-of-mind due to unmatched contemporary designs which have found an echo in the modern woman’s heart and have in turn led to customer loyalty.

It is not just in the field of design that the company has been innovative and contemporary. Even in terms of technique, the industry sees the company as a trendsetter. It is credited with being the pioneer of revolutionary settings — Pressure setting, Invisible setting & Mystery setting.
The company is not just a maker of jewellery. It believes that it creates an icon for the woman of today to express her wants, desires and her personality; multifaceted as she is. The focus in the company is not just design – it is design with a purpose. The purpose being, to make the designs beautiful, fashionable and vivacious. Even when it comes to the everyday-wear collection. And who better to endorse one icon, than another. Malaika Arora Khan, a woman of substance and the country’s leading fashion and style icon, endorses Nirvana’s range of jewellery.

Special care is taken while manufacturing every piece of jewellery. The company realises that the wearer will be in close contact with the jewellery for hours at a stretch and that there could be potential health hazards. Nirvana therefore uses Nickel–safe and cadmium–free alloys. And that’s not all. Even the manufacturing process is state-of-the-art. Extensive studies of various technologies and designs are undertaken before Nirvana’s master craftsmen create their works of art.

The Nirvana diamond jewellery range is available from Prouds Suva, Nadi, Lautoka and Sigatoka. The range starts from $99 and goes up to $3,299. With the average price of a Nirvana being around the $600 mark, the Nirvana diamond jewellery range caters for a wide spectrum of jewellery lovers and consumers. The Nirvana range can also be seen in the Prouds Christmas catalogue which is available at all Prouds stores Fiji wide.

The range has been selling exceptionally well since we launched it in the market early December with sales far exceeding than what we expected. The customer uptake has been tremendous and we have received many compliments about the style and most importantly the affordability of the range. Prouds objective was to have a range of diamond jewellery in the latest styles, made with the highest level of craftsmanship and quality, whilst being available at an affordable and competitive price. With Nirvana, we have found that all and the fact that it is worn by Bollywood’s hottest, which is an additional bonus and a testament to the brand and its range.

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